Law Firm of Mark J. Guay, P.C.
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Newburyport, MA 01950

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Going From Red to Green

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2009 - GOING FROM RED TO GREEN!

The Economist Magazine, in its " The World in 2009 " edition, stated simply "NO MORE BUSINESS AS USUAL".

We've narrowed that statement into two steps. Step 1 is RED. Step 2 is GREEN. Simply put, you need to figure out how to reduce the "red" and increase your "green" (a/k/a real money). Red is a THREAT. Green is an OPPORTUNITY. You need to deal with both to be effective and to ensure success.

STEP 1 is a simple RED strategy: the 3 R's - REDUCE, REUSE, RECYCLE. There is so much literature out there I won't expand here. Simply put, we emphasize sustainable business practices using life cycle costing methods and work with consultants to create your corporate sustainable competitive advantage. The goal is to reduce your red ink.

STEP 2 is a GREEN [$$$] strategy and more complex so proactive companies, like yours, should think and approach business differently. This "unusual" economy simply has "unusual" opportunities. As Albert Einstein once said "problems cannot be solved by the same level of thinking that created them". Do you stay up at night wondering how you will survive 2009? If so, at the strategic level, you should consider reviewing your business model and your business culture. How do you position your company to create new business in 2009? The goal is to increase your black ink.

Here are some GREEN OPPORTUNITIES that great companies [and/or some of your competitors] are doing RIGHT NOW, as reported in current business literature:

  • Implementing User Contribution Systems
  • Going beyond "TEAM" to "I"
  • Avoiding the Stalemate Syndrome
  • Answering the 3 Question Business Plan
  • Avoiding the Top 7 Ways to Fail
  • Implementing the 5 Steps to Identify and Manage Risk
  • Identifying the 5 Steps of Organizational Change
  • Identifying the "soft" barriers to change
  • Differentiating Leadership and Management
  • Cooking Conflict to a "Productive Range of Distress"
  • Identifying the one CEO job you should do yourself
  • Implementing the Eight Step Process to create change
  • Implementing the Top 7 Ways to Effectively Communicate Vision
  • Asking Catalytic Questions to shape Strategy
  • Creating "Future Pull"
  • Identifying the 4 Elements of Strategic Execution
  • Differentiating "Technical Problems" from "Adaptive Challenges"

Not sure what we mean? Too much information?

We want to collaborate with our clients and are offering you a 60 minute opportunity to meet with me and critically think through your "2009 opportunities" . A carpenter knows that you should "measure twice, cut once". So why do so many businesses fail to "analyze twice, implement once"? Perhaps, as the joke goes, "We're so pressed for time we just jump to conclusions".

Be proactive during the current economic crisis. Call or email my office and set up a time to meet with me for a one hour consultation, absolutely free. Why? In 2009 it is even more important than ever that we collaborate with our loyal clients to ensure your success this year. And your success translates to our success.

YES WE CAN be a success in 2009.


The information you obtain at this site is not, nor is it intended to be, legal advice. You should consult an attorney for individual advice regarding your own situation.